The French Dairy Industry calls on Sécurit’Lait for its campaign FranceterredeLAIT

Sécurit’Lait meets the requirements of the dairy industry

As part of this campaign, milk technicians will be offering a number of Sécurit'Lait legbands to milk producers (dairy cows) as a reminder of the importance of marking dairy cows.
These campaigns have been very successful, with an increase in sales every time.

This is the third campaign to raise awareness of inhibitor problems in milk in which CNIEL representatives have called on Sécurit'Lait, underlining the major role played by Sécurit'Lait in helping to manage inhibitors in milk and, more generally, quality.
This time, representatives of milk producers, the dairy industry and dairy cooperatives wanted to go one step further by opting for three colours of Sécurit'Lait legbands.
The colour code helps milk producers to manage their dairy herd and monitor the biological cycle of the dairy cow, and is particularly effective where several milkers are involved.

The colour code helps milk producers to manage their dairy herd and monitor the biological cycle of the dairy cow, and is particularly effective where several milkers are involved.

It's also an opportunity to publicise the new approach, with the logo and slogan branded on the Sécurit'Lait:
« FranceterredeLAIT, the dairy industry makes a commitment. »
« The France Terre De Lait approach embodies the desire of stakeholders to integrate economic, social and societal issues at the heart of the industry's sustainable development strategy. »

Sécurit'Lait was asked to sign up to this approach.

More information on the French dairy industry (CNIEL)